Photo courtesy of Feeestocks from Unsplash
Made-to-order furniture for selective buyers
Courtesy of Dochia interior design
Photo by Afif Kusuma
American Airlines and IBM put together a linked computerized system that allowed surfing of data, processing and purchasing of airline tickets at various locations. It essentially centralized data and created a virtual assistant. More importantly, it built an intermediary between the store owner and the purchaser. This did not eliminate the agency that sold you the tickets but created a germinal, behind the scenes distribution link at the secondary tier level. And the agency was still there, selling to the public.
Photo by Brooke Lark
What made the final point of sale go away was quite unexpected and still, pre-internet. In 1972, Stanford University students used an engine called Arpanet to sell and buy marijuana. According to multiple researchers yes, this seems to be the first product bought and sold without a shop, without walk-in, source to user, completely virtual through computers.
Then came the internet which essentially gave everyone access to sourcing everything and anything you can think of.
Photo by Laura Chouette
But that still left the business of expanding the use to proportions that go beyond artificial intelligence university labs or focused user groups. And that happened slowly.
Popularity and use continuously expanded increasing both organically and with strong advertising. It is not easy to change people’s buying habits. That is, until a pandemic hits. And willy-nilly as it did, we needed to change habits no matter what. This was, and still is, the golden opportunity for directing mainstream shopping to online streams.
With the many shops that closed physical gates and opened virtual portals, we are ready to push the switch, kick back and relax and get ourselves our shopping fix from every corner of the house. The downside? Exercise will need to be covered in a different way since doubling up on shopping/walking is no longer a given!
All the rest is fun and the more knowledgeable you are, the more fun it becomes. I’m in!
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